What is the Dignity in Care Campaign?

“The Campaign aims to stimulate a national debate around the need for people receiving care services to be treated with dignity. The aim is to create a care system where there is a zero-tolerance approach to the abuse of, and disrespect towards, older people.”

It aims to...

• Raise awareness of dignity in care;
• Inspire local people to take action in support of the campaign;
• Share good practice and give impetus to positive innovation;
• Transform services by supporting people and organizations in providing dignified services; and
• Reward and recognise those staff and teams that make a difference and go the extra mile.